Peter Weil and Stephanie Woerner of the MIT Center for Information Systems Research put together a case study of how BBVA, a Spanish bank, faced digital disruption head on and transformed into one of the leading digital banks in the world. Within the article, they discuss the role of the CEO, and how important it is for business leaders to set a clear vision for their company’s future in order to be successful. When done right, the return can come in spades.
“Digital transformation is not about technology – it’s about change.”
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